Google Business post character limit
1,500 characters per update, of which only the first lines show.
0 / 1,500
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Google Business Profile limits
- Character limit
- 1,500 characters
- Counted as
- characters, emoji included
The Google Business post character limit is 1,500 characters per update. Paste your text above to count it. An update is the short post that appears on your Business Profile in Search and Maps, and 1,500 characters is far more room than the surface actually shows.
Only the first lines are visible before “Read more”. The offer, the date or the reason to call belongs in the opening sentence. This page prints no exact boundary: the layout differs between Search, Maps and devices, so a single number would be wrong somewhere.
An update carries one photo, not a gallery, and no video at all through the API. A post written as a carousel reaches this surface as its first image.
Updates also expire. Unless it is an event or an offer with dates of its own, an update stops showing after roughly six months — which makes this the one surface where writing evergreen copy is wasted effort.
Questions
What is the character limit on a Google Business post?
1,500 characters per update, including spaces and line breaks.
How much of a Google Business post is visible?
A few lines before “Read more”. The exact point differs between Search, Maps and devices, so put the point first rather than writing to a boundary.
Can a Google Business post carry a video?
Not through the API. An update takes a single photo, and a multi-image post reaches this surface as its first image.
Do Google Business posts expire?
Yes. Unless it is an event or an offer with its own dates, an update stops showing after roughly six months.