Planning

Tell it what the week is about.

Set the mix — how many posts, and how much of the week sells against how much just says something useful. It plans and writes the whole week from your brand, and nothing is scheduled until you say so.

The content planning board with the Plan the week panel open beside it, listing this week's mix of topics and how many posts each one gets.

A week of slots, each with a brief.

Every planned post carries its topic, its angle, the hook, the call to action, and the channels it is going to.
You set the mix.

Change how much of the week sells and how much just says something useful, and it re-plans the difference rather than the whole week.
Change the plan by saying so.

Describe what you want different and the plan is edited. There is nothing to drag.

The calendar

The week comes back written.

Drafts down the left, the week across the middle. Open a post to read it exactly as it will appear, then approve it, move it, or throw it away.

A planned week on the calendar, each day holding a post card with its time and channels, and a draft opened for approval on the right.

Review the week one card at a time.

Keep a card and it gets scheduled. Drop it and it goes.
Your posting days and hours.

Switch off the days you do not post and pick the hours you do. It books inside that and nowhere else.
One calendar for everything booked.

Reschedule, unschedule, duplicate or archive — one post, or a selection of them.

Writing

An idea in, a finished post out.

Type a sentence, paste a link to a post you liked, or drop in a photo. You can also start any of the formats from blank and write it yourself.

The create-a-post dialog, with a box for an idea or a link and four formats to start from blank: post, carousel, video and story.

A version per channel, not one text five times.

The post is rewritten for the channels that read differently, and a wall of hashtags is trimmed off the ones where it does not belong.
Say what to change.

Type the change and the caption is written again. There are fixed options for tone and length as well.
No stray asterisks, no AI tells.

Markdown is stripped before anything is saved, and known AI phrasings are caught and written again.
Or use your own photo.

Drop in your own shot and it decides whether to use it as it is, design around it or rebuild it, then writes the caption for it.

Carousels

A story told in slides, designed one at a time.

The deck gets a narrative first, then every slide is rendered from it. Edit any slide, rewrite the caption under it, and the set publishes as one carousel.

The carousel editor showing eight rendered slides, the caption being edited below them, and a live preview of how the post will look on Facebook.

Carousels, slide by slide.

The deck gets its own narrative, each slide is rendered from it, and the set publishes as one carousel.
Layouts from a designed library.

A template is picked for the post at hand, so the result is a layout somebody drew rather than one a model guessed at.
The words on the image come from the post.

The headline set onto the picture is taken from the caption, so the two cannot say different things.

Publishing

One post, every channel, fitted to each.

Pick the accounts and the time. Each channel gets its own version of the text, and the picture is measured against what that channel accepts before it is attached.

A scheduled carousel shown as it will appear in the Instagram feed, with its date and the seven channels it is going to listed beside it.

Nothing goes out on its own.

Every post it writes is a draft until you schedule it. There is no state in which it publishes by itself.
Channels go out together.

A post's channels publish at the same time rather than one after another.
Official platform APIs only.

No shared passwords, no scraping, no browser automation. You can disconnect any channel at any time.
It knows every channel's real limit.

Over a channel's cap it can shorten that version to fit, instead of letting the send fail on it.

Replies

Comments and messages in one place.

Threads from the channels whose platforms allow it, with the ones still waiting on you marked, and a reply drafted in your voice for you to send or rewrite.

The channels that allow it.

Comments from Facebook, Instagram, LinkedIn, YouTube and Threads and direct messages from Facebook and Instagram, each with a reply drafted in your voice for you to send or rewrite.
Send one post as a link.

A read-only page showing the live version of that post and nothing else. A personal invite can make the viewer prove the address is theirs.

Results

What each post actually did.

Impressions, engagement, saves and clicks, gathered per post and per channel. Snapshots are kept, so a number is always shown against the period before it.

The analytics chart of impressions across a month, with the totals for likes, comments, shares, saves and link clicks in a row underneath.

Impressions, engagement, saves and clicks.

Gathered per post and per channel, with follower counts tracked alongside them.
Your history stays with you.

Snapshots are kept, so every number shows its change against the period before it.
Export it.

Every row and every column as a CSV, for the period on screen or the last twelve months.

Results

Three readings, in plain words.

Every report comes with up to three cards, and each one says what happened, what it means, and the single change worth making. They are written from that report's own figures.

Three AI insight cards, each headed with an analysis of the period's figures, the insight drawn from it, and the action it suggests.

Three readings in plain words.

Each report comes with up to three cards: what happened, what it means, and the one change worth making. They are written from the report's own figures.
Ranked against everything you published.

The ranking pulls in the posts already on your channels, not only the ones made here.
One line, or one line per channel.

Compare the channels against each other, or compare the kinds of content against each other.

Your brand

Your colours, fonts and logo, read off your own site.

Paste one link and the kit is built from it, including a look at a screenshot of the site itself. Every field is yours to correct, and a correction sticks.

One link, no form.

Paste your website address and the brand profile is built from it. There is no questionnaire about your own business to fill in first.
Colours, fonts and your logo.

Taken off the site itself, including a look at a screenshot of it, so what gets designed later comes out in your colours.
Your corrections stick.

A field you fix by hand is not overwritten the next time your site is read.

Your brand

What your business sells, in its own words.

Services and prices become rows a post can quote. Add the rules you want followed and the reviews you want quoted, and upload whatever the site does not say.

The company screen with the business description, a panel for customer reviews, and a set of business rules the posts have to follow.

Your services, with their prices.

Each service or product becomes its own row you can edit, and posts quote those prices instead of talking around them.
A price list it can read.

Upload what the site does not say — PDF, Word (.docx), Excel (.xlsx), CSV, plain text or Markdown. The words inside are read and written from, not just filed.
It reads the pages that say something.

It goes for the pages about the business rather than crawling everything, so a large site takes about as long as a small one.

Your brand

Decide how the pictures look.

Pick the look from your own posts, from a designed library, or describe it in a line. Everything generated afterwards is matched to it.

The post style screen showing a moodboard of six posts, beside four ways to change the style: your posts, ready-made styles, a described picture, or words.

The scene is written before it is drawn.

What the picture should show is worked out from the brand and the topic first, as its own step.
Your real logo, placed in pixels.

It is composited onto the finished image in a corner chosen by contrast. It is never handed to the model to redraw.
Say whether pictures may show people.

One switch on the brand, and everything generated afterwards respects it.

Features

Tell it what the week is about.

A week of slots, each with a brief.

You set the mix.

Change the plan by saying so.

The week comes back written.

Review the week one card at a time.

Your posting days and hours.

One calendar for everything booked.

An idea in, a finished post out.

A version per channel, not one text five times.

Say what to change.

No stray asterisks, no AI tells.

Or use your own photo.

A story told in slides, designed one at a time.

Carousels, slide by slide.

Layouts from a designed library.

The words on the image come from the post.

One post, every channel, fitted to each.

Nothing goes out on its own.

Channels go out together.

Official platform APIs only.

It knows every channel's real limit.

Comments and messages in one place.

The channels that allow it.

Send one post as a link.

What each post actually did.

Impressions, engagement, saves and clicks.

Your history stays with you.

Export it.

Three readings, in plain words.

Three readings in plain words.

Ranked against everything you published.

One line, or one line per channel.

Your colours, fonts and logo, read off your own site.

One link, no form.

Colours, fonts and your logo.

Your corrections stick.

What your business sells, in its own words.

Your services, with their prices.

A price list it can read.

It reads the pages that say something.

Decide how the pictures look.

The scene is written before it is drawn.

Your real logo, placed in pixels.

Say whether pictures may show people.

What it will not do.

It needs a website.

It does not generate video.

The inbox does not reach every channel.

Review happens on a link, not in a queue.

Where it publishes.

All of it starts with your website.