Strategy & AI

Brand voice, content plans and what AI actually does here.

Cost per month for four ways to run social media: software $0 to $399, a freelancer at $14 to $35 an hour, an agency $500 to $5,000, and an in-house hire $7,400 to $11,400. US figures for September 2026, with the hire including employer costs on top of salary.

Strategy & AI

Social Media Management Pricing in 2026: What Each Option Really Costs

Social media management costs between $0 and about $11,400 a month, and the spread is not a mistake. Software starts free and runs to a few hundred dollars. A freelancer on Upwork publishes at $14...

September 21, 2026 · 13 min read