Buffer is one of the simplest ways to schedule social posts, and it gets expensive once you add channels or a second person. Every channel is billed separately, and a teammate means moving every channel to the Team plan at twice the rate.
This guide compares ten Buffer alternatives and says who each one suits. Every price was read off the vendor’s own pricing page on 24 or 25 September 2026, and each entry has a screenshot of that page. We make PostPost.ai, which is one of the ten; we say where the others beat it.
On this page: At a glance · Why people switch · The 10 alternatives · Pricing compared · How to choose · FAQ
Best Buffer alternatives at a glance
| Tool | Best for | Starts at (monthly billing) | Priced by | Free plan | Users on the entry plan |
|---|---|---|---|---|---|
| PostPost.ai | Businesses with nobody to write the posts | $29 | Brand | No, 7-day trial | Unlimited |
| Publer | The lowest paid price | $5 | Social account | Yes, 3 accounts | 1, extra members paid |
| Postiz | Many channels at a flat price | $29 | Channel count | No | 1 |
| SocialBee | Evergreen posts on repeat | $29 | Profile count | No | 1 |
| Zoho Social | The cheapest paid suite | £8 (annual) | Brand | Yes, 1 brand | 1 |
| Later | Instagram visual planning | $25 | Social set | No | 1 |
| Metricool | Analytics and reports | $25 | Brand | Yes, 1 brand | 1 |
| SocialPilot | Agencies with many accounts | $30 | Social account | No | 1 |
| Planable | Teams that need approval | $39 per workspace | Workspace | First 50 posts | Unlimited |
| Sendible | Teams that want unlimited users | $35 | Workspace | No | Unlimited |
| Buffer | Simple scheduling, a few channels | $6 per channel | Channel | Yes, 3 channels | 1 |
Zoho Social’s page showed us pounds and euros only, so its row is in pounds. Annual billing is cheaper at every tool here, usually by 15% to 33%.
What Buffer costs in 2026
Buffer charges by channel: every account you connect is one channel, billed on its own.
| Plan | Monthly, per channel | Annual, per channel per month | Users | What it adds |
|---|---|---|---|---|
| Free | $0, up to 3 channels | $0 | 1 | 10 scheduled posts per channel, community inbox |
| Essentials | $6 | $5 | 1 | Unlimited scheduled posts, analytics, hashtag manager |
| Team | $12 | $10 | Unlimited | Access levels and approval workflows |
The community inbox is on every plan, Free included. Essentials cannot hold a second person, so a team of two starts on Team. There is a 14-day trial on both paid plans.
Why people are switching from Buffer
Four reasons come up in almost every guide ranking for this search.
- Every channel adds to the bill. Five channels on Essentials are $30 a month, ten are $60.
- A second person doubles it. Essentials is one user, so a teammate means Team at $12 a channel.
- The free plan is small. Three channels and 10 scheduled posts per channel at a time.
- It does not write the posts. Buffer’s AI assistant helps inside the composer, and the ideas and the writing are still yours.
How we chose these alternatives
We started from the tools named by the pages ranking highest for “Buffer alternatives” and kept the ten a Buffer user would realistically move to, plus our own product.
For each one we read the pricing page, set any calculator to realistic numbers, took a screenshot and noted the date. We did not rely on review sites for prices, because they go stale quickly.
The 10 best Buffer alternatives
1. PostPost.ai
Best for: small businesses where nobody has time to write the posts.
PostPost.ai starts from your website instead of an empty queue. It reads the site, builds a brand kit from it (services, prices, tone, colours, logo) and writes a week of posts for each channel, with images to match. You review and approve every post before it goes out.
Key features
- Posts, carousels and images written from your own website
- One calendar for Instagram, Facebook, Threads, X, TikTok, YouTube, LinkedIn, Telegram, Google Business Profile, Bluesky and Pinterest
- Comments and DMs in one inbox, and analytics, on every plan
- Unlimited team seats on every plan
Pricing: Starter is $29 a month ($290 a year) for one brand on three channels and about 30 posts. Business is $59 a month ($590 a year) with no channel cap and about 60 posts. Pro is $149 for three brands and Studio $299 for ten. There is a 7-day trial, and you can see your first posts before entering a card.
Pros
- Writes the posts, which none of the other nine do
- No per-seat or per-channel charges
Cons
- No free plan, and no link-in-bio page
- Needs a website to read; without one there is nothing to build from
- DMs come in from Facebook and Instagram only
“We were spending 4–5 hours a week on Instagram posts alone. I had to employ someone — separate images, separate text, then load it into every channel. Now it takes me 15 minutes for the whole week.” — 2VP.Uk, design and build contractor, London
Paste your website and see the week it writes.
2. Publer
Best for: the lowest paid price that still covers most networks.
Publer prices each social account separately, like Buffer, but for less. It adds automation Buffer does not have: RSS feeds, recycling of old posts and bulk scheduling.
Key features
- Bulk scheduling, RSS automations and post recycling
- Link in bio through Linkie
- Telegram, Bluesky, Mastodon and Google Business Profile
Pricing: Professional starts at $5 a month for one account and Business at $10, on monthly billing. Five accounts cost $20 on Professional or $35 on Business. Annual billing saves 20%. The free plan covers 3 accounts, without X.
Pros
- Cheaper than Buffer at every channel count we tried
- Extra team members cost $2 each on Professional, not a new plan
Cons
- No social inbox
- Analytics and best posting times need Business
3. Postiz
Best for: someone with many channels who wants one flat price.
Postiz charges by how many channels you connect, in large steps, so ten channels cost the same as five on the next plan up. It is also open source, which is the reason some people pick it.
Key features
- Plans from 5 to 100 channels, with unlimited posts
- Unlimited team members from the Team plan
- Short AI videos on every plan, AI images from Team
Pricing: Standard $29 a month for 5 channels and one person. Team $39 for 10 channels, Pro $49 for 30 and Ultimate $99 for 100, all with unlimited team members. Yearly billing brings them to $23, $31, $39 and $79 a month.
Pros
- Ten channels and a team for $39
- The price does not move with every account you add
Cons
- Standard has no team members at all
- Channels come in big steps: the 11th channel moves you from $39 to $49
4. SocialBee
Best for: one person who wants a queue that refills itself.
SocialBee sorts posts into content categories and recycles the evergreen ones on a schedule. That keeps a calendar busy with less new writing each week than Buffer’s queue.
Key features
- Content categories with automatic recycling
- X, Bluesky and Google Business Profile on every plan
- Post approval from the Accelerate plan
Pricing: Bootstrap $29 a month for 5 profiles, Accelerate $49 for 10, Pro $99 for 25 profiles and 3 users ($290, $490 and $990 a year). An extra user is $10 a month. 14-day trial.
Pros
- Recycling keeps a small business posting between new ideas
- Five profiles and every network on the entry plan
Cons
- The first two plans are single-user
- More expensive than Buffer for one person with few channels
5. Zoho Social
Best for: the cheapest paid plan that is still a full suite.
Zoho Social prices by brand, and one brand holds up to 14 channels on the entry plan. If you already use Zoho’s CRM, the integration is the reason to choose it.
Key features
- 14 to 16 channels per brand
- The social inbox from the Premium plan
- Zoho CRM integration
Pricing: Standard £8, Professional £22 and Premium £35 a month on annual billing, each for one brand. Standard and Professional include one team member and Premium three. Extra brands are £12 to £15 and extra members £8. The free plan covers one brand and 6 channels. 15-day trial. The page showed us pounds and euros only.
Pros
- The lowest paid price here for a whole brand
- A free plan with six channels
Cons
- The inbox starts on Premium
- Priced in pounds or euros for us, so compare carefully
6. Later
Best for: Instagram-first businesses that plan the feed visually.
Later’s visual planner and link-in-bio page are the best of this list for Instagram. It prices by social set, one profile on each network it supports, so one set is one brand.
Key features
- Visual Instagram grid planner
- Link in bio and UGC collection
- Snapchat, which almost nothing else here supports
Pricing: Starter $25 a month ($18.75 annually) for one social set and one user. Growth $50 ($37.50) for two sets and two users, where the inbox and approvals start. Scale $110 ($82.50) for six sets.
Pros
- The best Instagram planning here
- One set covers all its networks for one brand
Cons
- No X, no Google Business Profile
- Starter holds one user and 30 posts per profile a month, with no add-ons
7. Metricool
Best for: people who care most about analytics and reports.
Metricool’s analytics go further than Buffer’s at a similar price: competitors, ads and unlimited history from the first paid plan.
Key features
- Analytics with unlimited history and competitor tracking
- Up to 5 brands on the entry plan
- Link in bio pages
Pricing: Free covers one brand, without LinkedIn or X. Starter $25 a month ($20 annually) for up to 5 brands. Advanced $67 ($53) for 15 brands, with team management and approvals. X is an add-on at $10 a month per account.
Pros
- The best reporting for the price
- Several brands on one plan
Cons
- X costs extra per account
- A second person needs Advanced
8. SocialPilot
Best for: agencies that manage many accounts on a budget.
SocialPilot gives more accounts and users per dollar than Buffer’s Team plan once you pass a handful of channels.
Key features
- Social inbox and manager approval from Standard
- Client approval and free client seats from Premium
- X, Google Business Profile and Bluesky included
Pricing: Essentials $30 a month for 7 accounts and 1 user. Standard $50 for 15 accounts and 3 users. Premium $100 for 25 accounts and 6 users. Ultimate $200 for 50 accounts and unlimited users. Annual billing saves 15%. 14-day trial.
Pros
- Fifteen accounts and three people for $50
- Extra accounts are $4, extra users $5
Cons
- Essentials has no inbox, analytics or approvals
- More than a solo Buffer user needs
9. Planable
Best for: teams and agencies whose posts need approval before they go out.
Planable is built around approval. A client or manager sees the post as it will look, comments on it and approves it, and users are unlimited on every plan.
Key features
- Approval workflows, from optional to multi-level
- Feed and calendar views, and a grid view on Pro
- Unlimited users on every plan
Pricing: Basic $39 per workspace a month with 4 social pages; Pro $59 with 10. Annual billing is $33 and $49. Analytics ($14) and the inbox ($9) are add-ons per workspace. The first 50 posts are free.
Pros
- The best approval flow here
- Reviewers cost nothing
Cons
- Basic publishes one post to X per 24 hours
- Analytics and the inbox cost extra
10. Sendible
Best for: teams that do not want to pay per person or per channel.
Sendible includes unlimited users on every plan and puts the inbox on the entry plan. A workspace, usually one per brand, holds six social profiles.
Key features
- Unlimited users on all plans
- Monitoring and replying from Core
- Assignment and approvals from Plus
Pricing: Core $35 a month for 1 workspace and 6 profiles. Plus $99 for 3 workspaces and 18 profiles. Premium $199, Elite $299 and Enterprise $750 for more. 14-day trial, no card.
Pros
- A team of any size for $35
- Inbox on the cheapest plan
Cons
- A seventh network needs a second workspace
- Sendible’s own FAQ says it does not answer Instagram DMs
Buffer vs the alternatives: pricing compared
Here is one typical Buffer setup priced at every tool: one brand on Instagram, Facebook, TikTok, LinkedIn and X, for one person and for two.
| Tool | One person | Two people |
|---|---|---|
| Publer | $20 | $22 |
| Zoho Social | £8 (annual) | £30 (annual) |
| Later | $25 | $50 |
| Metricool | $25 + $10 for X | $67 + $10 for X |
| Postiz | $29 | $39 |
| SocialBee | $29 | $99 |
| Buffer | $30 | $60 |
| SocialPilot | $30 | $50 |
| Sendible | $35 | $35 |
| PostPost.ai | $59 | $59 |
| Planable | $59 | $59 |
Monthly billing unless marked. Later has no X, so its rows cover the other four networks. For one person, Buffer sits in the middle; the second person is what moves it up the list.
Your own setup is probably different. Set it below: each tool is priced for it, with our estimate of the hours a week it leaves you.