Social media scheduler pricing calculator

Set your brands, accounts and team, and see what each scheduler costs, in money and in your time.

Cheapest subscription

Publer $16

Best value with your time

PostPost.ai $51

Subscriptions over a year

$192 – $3,564

1

Publer Professional

$16

3 accounts and 3 people; analytics need Business

≈ 2.6 h a week of your time (AI captions, an image editor, no recycling) · $241 with it
2

PostPost.ai Starter

$29

Writes the posts 1 brand, unlimited seats

≈ 15 min a week of your time (writes, designs and adapts the posts; you review them) · $51 with it
3

Planoly Growth + 1 extra user

$33

2 social sets and 2 users included

≈ 3 h a week of your time (AI captions, no image editor, no recycling) · $293 with it
4

Sendible Core

$35

1 × 6 profiles, unlimited users

≈ 2.6 h a week of your time (AI captions, an image editor, no recycling) · $260 with it
5

Buffer Team

$36

3 × $12 per channel, unlimited users

≈ 2.6 h a week of your time (AI captions, an image editor, no recycling) · $261 with it
6

Planable Basic

$39

1 workspace, 4 pages each, unlimited users

≈ 1.8 h a week of your time (AI captions, an image editor, recycles old posts) · $195 with it
7

Postiz Team

$39

Up to 10 channels, unlimited team members

≈ 2.6 h a week of your time (AI captions, an image editor, no recycling) · $264 with it
8

SocialPilot Standard

$50

15 accounts and 3 users included

≈ 1.8 h a week of your time (AI captions, an image editor, recycles old posts) · $206 with it
9

Later Growth + 1 extra user

$55

2 social sets and 2 users included

≈ 3 h a week of your time (AI captions, no image editor, no recycling) · $315 with it
10

Metricool Advanced

$67

Up to 15 brands, team members

≈ 2.6 h a week of your time (AI captions, an image editor, no recycling) · $292 with it
11

SocialBee Pro

$99

25 profiles, 3 users included

≈ 1.8 h a week of your time (AI captions, an image editor, recycles old posts) · $255 with it
12

Statusbrew Standard

$129

3 users, 10 profiles; annual billing, the only rate its page shows

≈ 3.7 h a week of your time (no AI writing, no image editor, no recycling) · $450 with it
13

Agorapulse Standard

$297

3 users × $99, 10 profiles

≈ 2.6 h a week of your time (AI captions, an image editor, no recycling) · $522 with it
14

Sprout Social Essentials

$297

3 seats, 5 profiles, publishing only (no inbox)

≈ 3 h a week of your time (AI captions, no image editor, no recycling) · $557 with it

Prices per month, billed monthly, read off each vendor's own pricing page on 24 September 2026. Add-ons are not included. Time is our estimate, not a measurement: 5 posts a week per brand; writing 20 min a post (12 with AI captions), a picture 15 min (10 with an image editor), 3 min per channel to adapt, 30% fewer new posts with recycling; 3 min a post to review on PostPost.ai. Priced at $20 an hour, the Upwork median for social media work.

What the table leaves out

The competitors' prices are copied from their own pricing pages on the date above, so they go stale; our own come live from our billing catalogue.
The table prices the plan that holds your setup. Add-ons are left out: Planable's analytics and inbox, Metricool's X add-on, extra AI credits.
Later and Planoly sell a social set, one profile on each network, so a brand fits as long as it has one account per network.
Sprout Social and Statusbrew show annual billing only, so their rows use the annual rate in both modes. Hootsuite and Zoho Social are missing: their pages show us pounds, not dollars.
The hours are our estimate, not a measurement: minutes per post for writing, a picture and adapting it to each channel, less where a tool has AI captions, an image editor or post recycling on its own pricing page. We price them at $20 an hour, the Upwork median for social media work.

Social media post checker

Social media scheduler pricing is hard to compare because every tool charges for something different: Buffer by channel, Publer by account, Later and Planoly by social set, Planable and Sendible by workspace, Sprout Social and Agorapulse by user, Metricool and PostPost.ai by brand. This calculator prices one setup at all of them.

The subscription is only part of the cost. A scheduler publishes what you write, so the hours of writing stay with you. Each row estimates those hours from what the tool automates and shows what it costs once they are counted.

Each row is the cheapest published plan that holds your brands, accounts and team, with the extras it needs added in. A row that says no plan fits means the setup needs that vendor's custom or enterprise pricing.

Questions

How much does a social media scheduler cost?

For one person with a few accounts, from free (Buffer, Publer) to about $30 a month. A team of two or three with five accounts usually pays $20 to $70 a month, and tools priced per user cost several times more.

Which social media scheduler is cheapest for a team?

Tools with unlimited users stay cheapest as the team grows: Sendible, Planable and PostPost.ai do not charge per person.

Is the cheapest scheduler the best value?

Not when you count your time. Every tool here except PostPost.ai publishes posts you write yourself, which we estimate at 2 to 4 hours a week for one brand on three channels. At $20 an hour that is $150 to $320 a month, more than most subscriptions on the list.

Why does Later cost more for two brands?

Later prices by social set, one set per brand. A second brand is another set, $15 a month on Growth, and Starter cannot add one at all.

Are these prices current?

They were read off each vendor's own pricing page on the date shown above the table. Check the vendor's page before you buy.

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