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Your team: invites and roles

Seats are unlimited on every plan — you never pay per person, so there’s no reason to share one login. Everyone gets their own account, their own name on the posts they write, and only the brands you give them.

Inviting someone

Open Team, type their email, tick the brands they should reach, and pick a role.

The Team page: one email field, a role picker, and a table of teammates with their brands
One email, the brands they should reach, and a role.

The three roles

Role What they can do
Owner Everything — the brand, the team, settings, billing, and the visual brand kit
Editor Create, edit and publish content
Viewer Read-only access

Only Editor and Viewer are handed out; the Owner is the person whose account the brand lives on.

What the roles actually mean day to day

An Editor can write, generate, edit and schedule posts, publish them, upload media, change the brand’s voice, offerings, company details and contacts, and work the Inbox.

An Editor cannot change the visual brand kit — logo, color palette, fonts. That’s the owner’s, so nobody reshapes the brand’s look by accident. Team, billing and deleting a brand are the owner’s too.

A Viewer sees the content and the calendar and can’t change anything. They don’t see the Inbox at all — it carries private customer messages, so it’s Owner and Editor only. See Comments and DMs in the Inbox.

Two things teams get wrong

Working with clients

Clients usually don’t need an account at all: you can send them a read-only link to a single post for review. That, and running several brands in one account, is in Working with several brands and clients.