Approve your first week
A week in PostPost.ai goes through four steps: plan → generate → review → scheduled. You approve each post one at a time, and nothing is queued until you do.
1. Plan the week#
Open Content plan (or the plan panel on the calendar) and tell PostPost.ai what the week is about:
- This week’s mix — how many posts of each kind (educational, promotional, social proof, and so on). One post a day by default; the counters set the week.
- the channels each kind of post should go to;
- an optional note in plain words — “we’re launching the autumn menu on Thursday”, “no discounts this week”.
Press Plan the week. PostPost.ai builds the plan first: one slot per post, each with a topic, an angle, a format, and its channels. Slots are dated and timed for you — every slot gets a real time inside your brand’s open posting hours, in your brand’s time zone — so what you review is what will actually go out.
Posts already scheduled for that week count toward the mix, so a week that is half full gets topped up rather than doubled. You can plan up to 4 weeks ahead.
2. Generate#
The writing starts straight after the plan. Posts appear as they finish — copy first, images a moment later — so you can start reviewing before the whole week is done, and a week still working keeps a “more on the way” marker in the panel.
Not happy with the shape of the week rather than one post? Adjust plan & mix rewrites the plan from a plain-words instruction (“more selling posts”, “move the launch to Friday”) without you having to redo the setup.
3. Review, post by post#
The plan panel becomes a review deck: one post at a time, with its picture, its caption, and the day and time it is planned for. Four actions:
- Approve — schedules the post at its planned time. This is the only thing that puts a post in the queue.
- Regenerate — write this one again (spends credits, like any generation).
- Discard — drop it. The slot stays in the plan, so you can regenerate later.
- Edit — open the full editor to change the caption, the channels, the media, or the time.
Some weeks generate more ideas than there are open posting times. Those extra cards carry no time and can’t be approved until you free a slot (discard another card) or open more posting times.
4. Scheduled#
Approved posts land on the Calendar with their day and time and publish on their own. Until a post publishes you can still open it, edit the caption per channel, reschedule it, or unschedule it entirely.
Before your first week goes out#
- Connect at least one channel. PostPost.ai will plan, write, and schedule without any connection, but a scheduled post with no live channel can’t publish — it reports the miss instead. See Connecting your social channels.
- Check the time zone. Slots are booked in the brand’s time zone (Settings → Tell us about your company → Time zone); times are displayed in your own. See Scheduling, time zones, and cross-posting.
- Approving is free. Planning and generating spend AI credits; scheduling and publishing never do.