Your Brand Kit: logo, colors, fonts, and voice
The Brand Kit is the heart of PostPost.ai. Every post, image, and carousel the AI generates uses it — that’s what makes the output look like your brand instead of generic AI content.
What’s in the Brand Kit#
- Logo — used on generated visuals. PostPost.ai keeps every logo variant it found on your site, and detects light logos so they’re placed on backgrounds where they stay visible.
- Color palette — the brand colors applied to generated images and carousel slides.
- Fonts — a heading + body font pair used in your visuals for consistent typography.
- Voice & tone — how your brand sounds. The AI writes captions and post copy in this voice.
- Products and services — your offerings, so the AI writes about what you actually sell, with real substance instead of vague filler.
- Brand visuals — photos pulled from your site plus anything you upload, which generations can use as reference material or publish directly.
Where to edit it#
Everything lives in your brand’s Settings, one card per part:
| Section | What you change there |
|---|---|
| Design Style | Logo, color palette, font pair |
| Tell us about your company | Name, industry, website, description, time zone |
| Products and Services | What you sell, with prices and detail pages |
| Memory | Voice and audience, what to promote, what to avoid, and the files we read |
| Brand Visuals | Your photo and video library |
| Contacts and Links | Phone, address, links used in posts |
| Social Accounts | Connected channels |
The kit is parsed from your website during onboarding, and every field stays editable afterwards. Your edits always win over the imported values, and a later re-scan won’t quietly overwrite the content pillars you customised.
Materials we read#
Under Memory you can also upload reference documents — brand guidelines, an ICP, a positioning doc, a past content plan. PDF, DOCX, XLSX, CSV, TXT, and Markdown up to 20 MB each. PostPost.ai parses and summarizes each one, and the AI can open them while writing. Scanned PDFs with no text layer can’t be read; export a text PDF instead.
Why it matters#
When you ask for a post, the AI doesn’t start from a blank page. It combines your idea with the Brand Kit — so a bakery gets warm, appetising content in its own palette, and a law firm gets restrained, professional content in its corporate colors. Same tool, very different output.
Who can change what#
Editors you invite can edit the brand’s content, voice, offerings, and contacts. The visual kit — logo, palette, fonts — is the owner’s to change, so a teammate can’t reshape the brand’s look by accident.